—01—
Ubhubhani wesantya esiphezulu
Candy Super kwimarike yabathengi
Kwiminyaka yakutshanje, phantsi kwendlela yabathengi abaphishekela impilo enkulu kwixesha elitsha, "ukusetyenziswa okunempilo" ngokuthe ngcembe kuye kwaba yinto eqhelekileyo, ezala imarike enkulu yabathengi.
Phakathi kwabo, ukutya okomileyo okudityanisiweyo kunye nenqanaba lomntu, elinempilo kunye nembonakalo libalaseleyo kubomi banamhlanje kunye neenzuzo ezinamandla.
Ukutya okomisiweyo kungumkhenkce kukugcina umsebenzi wesondlo semathiriyeli ekrwada yeziqhamo kunye nemifuno ngendlela entsha yokulungisa ukutya, ekulula ukuyigcina, inokuphucula incasa kwaye igcine isondlo sayo sokuqala. Ngokwedatha evela kwi-platform ye-e-commerce, ukuthengiswa kokutya okomileyo kuye kwanda ngeepesenti ze-300 kwiminyaka emithathu edlulileyo.
Okwangoku, ukutya okukhenkcezisiweyo kwimarike kohlulwe kakhulu kwiziqhamo kunye nemifuno eyomisiweyo, i-snacks eyomisiweyo, inyama eyomisiweyo, iziselo ezomisiweyo, i-powder eyomisiweyo kunye nezinye iindidi ezahluliwe, phakathi kwazo, ukukhenkceza. -iziqhamo ezomileyo kunye nemifuno kunokuthiwa ithatha ngaphezu kwesiqingatha sesabelo semarike.
Intengiso
Ngo-2023, ukuthengiswa kwehlabathi kwimakethi yeelekese eyomisiweyo kwafikaI-10 yeebhiliyoni zeeyuan
I-CAGR
Izinga lokukhula lonyaka elihlanganisiweyo (CAGR) li5.8%
I-TIKTOK
TIKTOK SHOPI-TOP10intengiso yenyanga yokutya nesiselo
Iingcali zoshishino zabonisa: xa kuthelekiswa nokubhaka kwendabuko, okuthosiweyo, okukhukhumeziweyo, ukutya kobusi, ukutya okufakwe emkhenkceni kugcinwe umbala wendalo, ivumba, incasa, imilo, ayiqulathanga naziphi na izongezo, inokulungela ukutya, itye ixesha. , umzamo, ukukhanya, kulula ukuthwala, kodwa kukwabonelela abathengi bangoku ngokufuna impilo yokutya, i-qua highukukhanya.
Kwimarike yolwandlekazi oluluhlaza ithemba lokutya okomileyo,qhwaba ilekese eyomileyoiyavela
Ngokwezibalo zeqela lophando lweQYResearch, ukuthengiswa kwemarike yeconfectionery eyomisiweyo kwihlabathi jikelele ifikelele kwi-10 yeebhiliyoni zeeyuan ngo-2023 kwaye kulindeleke ukuba ifikelele kwi-15 yeebhiliyoni zeeyuan ngo-2030, ngesantya sokukhula ngonyaka (CAGR) se-5.8% (2024) -2030). Inkulu yehlabathi.
Ngokwedatha yesaveyi yangaphambili ye-Echotik (TikTok, eyona datha ye-e-commerce yobuchwephesha kwimarike yase-US), kwi-"TIKTOK SHOP TOP10 yokuthengiswa kwenyanga kokutya nesiselo", ivenkile encinci egama linguCandeeze iqikelelwa ukuba yi-GMV ephezulu njenge-199.2 K iidola.
ICandeeze Yivenkile esebenza ngokukhethekileyo kwilekese eyomiswa ngumkhenkce. Ukusukela oko kwavulwa ivenkile yaseMelika kwiTikTok, iyonke umthamo wentengiso yi-84.4K kwaye iyonke ivolumu yokuthengisa yi-973.4K yeedola. I-hashtag yebhrendi # candeeze ifumene iimbono eziyi-122.1M.
—02—
Innovation lead
Isizathu esisemva kogqabhuko-dubulo lwelekese engumkhenkce
Enkosi kwimfuno yabathengi eyohlukeneyo, iilekese ezomisiweyo zithandwa kakhulu kwiitshaneli ezahlukeneyo kule minyaka mibini idlulileyo. Ukuphonononga oyena nobangela wokudubula kwayo, ezi ngongoma zilandelayo
Okokuqala, ukutya okunempilo. Njengokutya okomileyo okomileyo, i-candy eyomisiweyo ekhenkcezisiweyo ngokuqhelekileyo isebenzisa itekhnoloji yokumisa umkhenkce, kusetyenziswa umgaqo we-sublimation wamanzi, amanzi akwimathiriyeli ekrwada angumkhenkce abe sisiqina, emva koko kwi-vacuum yobushushu obuphantsi kunye noxinzelelo oluphantsi, ke ngoko. ukuba amanzi afakwe ngokuthe ngqo kwigesi, ukuphumeza imeko eyomileyo.
I-Minicrush Ngaba umenzi welekese eyomisiweyo ekhenkcezisiweyo kunye nokutya okutyiwayo okunikezelwe ekuboneleleni abathengi ngomkhenkce osungulayo noqhumayo. amashwamshwam owomileyo.I-Minicrush Kukusetyenziswa kobuxhakaxhaka betekhnoloji yokumisa umkhenkce kunye nemveliso yobuchwephesha bokwenza imveliso, ukuze incasa yeemveliso zelekese eyomisiweyo igxininiswe, ukwenza "i-super dry, crisp super, super candy" amashwamshwam elekese. Inkqubo yokumisa i-24 yeyure ayigcini nje ukwandisa incasa ye-snack ye-candy, kodwa iphinda ikhulise ubungakanani bayo, ngelixa igcina i-fragility, i-flavour kunye nempilo yezondlo zemveliso.
Okwesibini, ubomi beshelufu bude.
Kusenjalo ngokwembono yetekhnoloji, xa imeko yesisombululo sezinto ezikrwada emva komkhenkce, ngokulandelelana ngokusebenzisa i-sublimation kunye ne-desorption, ukunciphisa isinyibilikisi kwizinto eziluhlaza ukuya kumlinganiselo othile, ukuthintela ukuveliswa kwee-microorganisms okanye ukusabela kweekhemikhali phakathi kwe-solute kunye ne-solvent, yenza imveliso yokugqibela ukugcina ixesha elide kunye nokugcina iimpawu zokuqala.
Ubuchwephesha babuyilwe ngaphambili ukusombulula ingxaki yoosomajukujuku abatya emajukujukwini. Ngokusebenzisa uluhlu lwemisebenzi, umthamo wezinto eziluhlaza kunye nobunzima buba lula, kodwa izondlo azilahlekanga, zinokwandisa ukugcinwa kwezondlo, ezifana ne-vitamin C, kunokugcina ngaphezu kwe-90%. Ukongeza, itekhnoloji iqinisekisa ukuba ukulahleka kwezinto, kubandakanywa nezinto ezinuka kamnandi, kuncitshiswe kuncinci.
Ekugqibeleni, izinga eliphezulu lembonakalo yesini.
I-candy eyomileyo eyomileyo kwimarike yeswiti "ebuthuntu" ikhupha indlela entsha, ibe ludidi olukhula ngokukhawuleza, kwaye ayinakushiya amandla okuthenga abathengi, kwaye ukongeza kwisondlo incasa enempilo kunye nomjikelo wokusebenzisa ofanelekileyo kunye nokhawulezayo, kuninzi. Abantu bathenga ilekese engumkhenkce eyomisiweyo kukuba ilekese eyomisiweyo igcina imathiriyeli yemo yoqobo kunye nombala wenqanaba eliphezulu ngenkangeleko.
I-Skittles ekhenkcezayo eyomisiweyo sisidlo se-candy esinemibala esingagcini kuphela umbala wabo okhethekileyo kunye nokumila, kodwa sinokwakheka okukrakra.Minicrushusebenzisa iteknoloji yomkhenkce, enokuthi ngokukhawuleza ikhenkce i-skittles kwiqondo eliphantsi lobushushu, kwaye emva koko isuse amanzi nge-vacuum sublimation kunye nokumisa unyango, ukuphumeza umphumo we-lyophilization. Umatshini awugcini kuphela ngokufanelekileyo ubuninzi bee-skittles, kodwa ugcina umbala wayo wokuqala kunye nokuthungwa.
Ixesha lokuposa: Jun-23-2024
